Plume

Plume is a natural bodycare brand that fuses self-care with joy through expressive design. The Casa Labs created a vibrant and tactile packaging system that enhances the unboxing ritual. From soaps and lotions to gift sets and wrapping, we translated Plume’s core values—freshness, handmade quality, and wellness—into color-rich materials, soft gradients, and graphic patterns. This brand speaks directly to the senses, making skincare feel like celebration.